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Science operates on a premise called the
Scientific Method: Ask a question, come up with an answer, then
prove it. We turn that thinking on it's ear with our own process:
the "Un-Scientiific Method," and clearly demonstrate
that science never has all the answers. For example, according
to science the bumblebee shouldn't fly. Yet he does. A paradox.
And proof that nothing in life, especially in marketing, is
even remotely linear. So are we talking anarchy? Chaos? Absolutely
not.
The Un-Scientific Method is the order and structure that grounds
us, and leads us in the passionate pursuit of more relevant
and more forceful communications. Yes, we ask questions, but
we eliminate the constraints of pat answers, preconceived notions,
and the tendancy to reduce everything to numbers.
Our hypothesis: JEMC is more than a company. It's a concept,
where logic meets intuition. There are no iron-bound conclusions.
We trust the value of insight and chance, but through a controlled
process. We ask that you trust the same. Explore each step and
find out how. |
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