eWE Builder   Direct Mail, POP Chase was losing a large number of e-commerce businesses through isp’s, asp’s, and other web specialists. They needed to launch an ASP solution that would attract small businesses, and promote how easy it could be to sell on line. Target early adopters within their customer base with direct mail promotions that featured special offers. Create pieces with an exclusive, customized look and copy that would engender a feeling of being a forerunner — part of a vanguard. Making businesses an offer they couldn’t refuse provided a 6% response rate! Chase added a large number of new businesses to its portfolio, or sold existing businesses on the e-commerce portion of the relationship.