Peconic Montessori School   Outdoor, Direct Mail, Web, E-mail, PR For almost every educational institution today raising donations and creating awareness is an ongoing chore. Only a few years old, this school was especially needy. They had not yet developed a legacy of success, nor were they blessed with a well-established parent body. Organize a showcase event that would build a franchise over time. Build excitment around the school on one of the most fun days of the year. Use an integrated mix of posters, postcards and a micro-site to build interest and sell tickets. Leverage e-mail to create an inexpensive, viral campaign that spread the word, leading traffic to the event site. We're embarassed to say we don't know. The event was canceled at the last moment by the school. However, people throughtout the Hamptons couldn't stop talking about the posters.