Arrow Electronics   PR, Interactive, Direct Mail, Web Arrow is known as a leading distributor of components and products to the technology sector. However, few in the media and investment communities recognized that the company plays a central role in helping customers and suppliers manage and improve their supply chain. This gap between perception and realty is not uncommon as businesses grow into new markets. Encourage opinion makers to focus on Arrow's central position in the supply chain with coordinated PR, Direct Mail and Online. Wrap the effort in a charged theme — Always On! — to drive home the promise that Arrow adds value to every step of the supply chain. Always available. Always involved. Our client is impressed. But this program is only now being launched, so the jury is still out. Stay tuned.