Chase Bank   Print Advertising A leader in banking, Chase was new to payment processing. Their heritage was both a blessing and burden. Reaching well-insulated, c-level executives was critical. To become a leader in a fast-forward economy Chase had to leverage its brand history without appearing stodgy. Advertise. Target merchants nationally, in promising vertical markets. Establish Chase as a substantial organization with innovative ideas. Create ironic, inventive ads that raise a new consciousness for Chase — strongly assisted by visuals that illustrate the Chase advantage in provocative ways. Our quirky ads did a huge job building awareness. People took calls, and set up meetings. Chase quickly became the number one payment processor in the world — and now counts most national merchants as clients.